Player Development Project is an educational resource for professional and amateur football coaches, accessible upon paying a monthly subscription.

As Lead Writer, I have produced both free, SEO optimised articles, designed to attract new readers and convert them into paid subscribers, and long-form pieces leaning on the specialist knowledge of PDP’s own industry experts.

I have also produced coaching guides, written marketing copy for online courses, and used interviews to tell the personal and professional stories of elite-level footballers.

No Question About That is a Manchester United website and podcast that reaches tens of thousands of readers and listeners each week.

For NQAT, I produced feature articles and opinion pieces covering topics ranging from tactical analyses and potential player transfers to the business side of Manchester United and the politics within the fanbase and club.

My articles appeared on the main website and in a monthly e-magazine for registered subscribers, earning high levels of engagement in terms of both social media re-posts and responses on the site’s comments sections.

For Hinterland co., I produced thoroughly researched, factually accurate articles on the field of medicinal cannabis.

The internet is full of untruths (both positive and negative) about the cannabis industry and the potential benefits of using cannabis-based products. My job was to cut through the misinformation and create clear, accessible, and medically sound articles.

Given that Hinterland co. doesn’t sell anything, carry adverts, or contain links to affiliate websites, my remit was simple: to immerse myself in academic journal articles and scientific studies surrounding each topic, become an expert, and then provide the best possible information within a crowded and contentious field.

It was a fascinating and educational exercise in how to appraise sources, conduct extensive yet time-effective research, and then convey complex ideas in a way that is sharp and readable.

For Green Build Co., I produced a series of short, informative articles on sustainable housing and off-grid living in Australia.

My primary objective was to take ordinarily soporific information (think state building regulations and the floorplans of modular homes!) and present it in a way that was both informative and sufficiently captivating to hold readers beyond the first paragraph.

Take a look and let me know if I succeeded.

Kat’s Naturals is an all-natural health and lifestyle brand with a focus on cannabis-based products (and a tireless founder).

Here, my objective was to capture Kat’s knowledge, voice, and passion and channel it into articles that intrigued and educated potential consumers. These articles both enticed readers to her site, helping them to engage with her niche, and enabled customers to make informed decisions about their purchases.

Importantly, these articles gave the company an erudite yet human face, thereby earning readers’ trust and strengthening the bond between Kat’s Naturals and its customer base.

This selection of articles covers fintech, cybersecurity, and credit supply systems through a US lens.

Here, the objective was to delve into complicated subjects — such as FICO credit scores, blackhat hackers, the dark web, and the merits of virtual credit cards — and present them in a manner that was both accessible and easy to digest for the everyday consumer.

This project covered a diverse range of themes within the world of medical cannabis.

Highlights include a piece on methods to reduce biassed research within the industry; a guide on how to recognise and overcome marijuana use disorder; and a ghostwritten article telling the story of a doctor who successfully used medical marijuana to overcome her debilitating struggle with endometriosis.

These articles for The Sunglass Fix were written to educate curious readers about the practical benefits of high-quality sunglasses — particularly those of using well-made, polarised lenses as opposed to cheap alternatives.

On behalf of my client, the goal was to answer commonly searched questions about sunglasses and polarised lenses, thereby drawing them to the website and making a compelling case for the types of products that The Sunglass Fix offered.